“A piece of paper merges an extraordinary packaging concept and an exceptional product into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditional leather banderole and becomes an integral part of it and not just its packaging.”
“In 1888, Giuseppe Antonio Fedrigoni established the Fedrigoni Paper Mill in Verona, Italy. Fueled by ambition and a pioneering spirit, he introduced techniques and processes that helped shape paper into the beautiful and versatile medium it is today.”
Project: The Paper Skin Leica X2 Edition Fedrigoni
Packaging by: Felix Durichen, Maik Hofmann, , Sabine Brinkmann,
