Imagine this. “It’s a hot afternoon, under the burning sun. You’re walking right across the busy, crowded street of New York. Your sweat starts dribbling, your heart beats faster, you start to feel the thirst down you neck. Then in the middle of nowhere, someone pull out in front of you with an ice-cube-full freezing container. Inside you find a pure orange-colored of, what looks like a glass bottle of chill, refreshing juice. Then everything you see starts to slow down. Drop by drop, you’re staring at the condensed frosty water droplets gently formed outside the bottle. You take a deep breath. You urge to get it down your neck, you yearn to drink it…”
Well, I guess the rest of the story is in your hand right now. Anyway, to say the least, that’s exactly how I feel when I first saw the bottle of this beautiful, pure cold-pressed juice.
Raw
Inspired by the name itself, the is all about elaborating the purest, rawest form of fruits and vegetables. The bottle (the condensed droplets glass) is designed with the same recipe as the cold-pressed juice; pure, clean and raw. The logotype ‘RAW’ is visibly (and, I think, purposely) highlighted on the glass bottle to strengthen the visual effect, and eventually grabs firmly the attention of every passerby.
Project:
Packaging by:
Counrty: Costa Rica
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