Latin America is, I’m sure you know, the southern region of all Americas that speaks various of foreign European languages other than English. It has been known for years as a land full of romance, and a home to three of the 7 Wonders of the World. Quite a challenge for those who wanted to create a location that reflects the values.
Paseo Colon
Paseo Colon cafe is pretty much all about Latin America and nothing else. “It is a café restaurant with a proposal for Latin American food . The aim was to develop the identity and graphic environmental shaping their Latin essence in a sophisticated contemporary setting.”
“We decided to work the logo as a volumetric signal reminiscent of a colonial era. In terms of environmental graphics, we were inspired by the classic Latin American bars , which maintain the essence of its colonial past to the present day.”
Project:
Branding by: Infinito Consultores
Place: Lima, Peru
