If you haven’t seen this triangular thing before, you wouldn’t be able to guess what’s inside it. And with that cool, foreign sounding brand name, it looks like it could probably be something of a fashionable accessories or some sort. You can even noticed that from the elegant, subtle colors.
What exactly is Moller Barnekow?
Perhaps you’re already curious enough to find out that the label on Moller Barnekow’s packaging is written on words like ‘salsa’, or ‘wrap’. That’s right, with all the delicate looking packages and odd sounding name, when you peel it off, it’s actually (well, quite surprisingly, at least to myself) some delicious, healthy-looking sandwich wraps.
Style and smart on the go
“Our mission was to create a packaging that aligns perfectly with a current lifestyle trend: meals that are eaten on the go, straight our of the pack. We created a concept that includes a stylish and smart on-the-go meal packaging solution.”
Though the Moller Barnekow is still a concept (dreamed up by Tobias Moller and Rasmus Erixon), but there’s actually a real need in the world that we live in, especially right now. “Usually, wraps are delivered in thin folded paper. You don’t know which end to start eating and everything gets messy and greasy. We wanted to find a solution that gives you the feel of high quality and makes you know exactly how to eat it.”
Project: Moller Barnekow
Packaging by: and
Place: Sunne, Sweden
Here’s more food and beverage designs for your inspiration…
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- Leeds Juicery.
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- Take Off.
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- Comma.
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- Artigiano.
