Mod. Simplicity at its finest.

Mod, by This Is Ground, is a leather case designed to store our daily essentials in an easy-to-carry collection. It’s both simple and elegant.

To design a website that reflects the qualities of the Mod, Charles Riccardi uses the same principle (that used to create the product at the first place) of simple and elegant to not just demonstrate the qualities it delivers, but also put our focus onto the product design itself. Charles also mentions that all the product photography is done by his wife, Melanie. But now, there’s a new evolution, the Mod 2.

“As technology changes, what we carry changes. We made the Mod to reflect modernity with the capacity to keep up. It is a refined solution to hold today’s items. Made from the best leather, designed to be minimal and unisex, it will sustain the wear and tear of fashion and time. No calibration or set up. You’ll forget you’re creating on a tablet.”

“… but now, there’s a new evolution, the Mod 2.”

 

Project:  and Mod 2
Web Design by: Charles Riccardi
Photography by:

 
Mod 2. The evolution.

“Like the original iPhone, the people who make them has to constantly come up with something better, more innovative to replace the previous already-great products. It’s called ‘moving with the time’. And so, to keep up with the rapid changing lifestyles of everyone, This Is Ground has once again come up with a greater, more flexibility, more desirable Mod 2.”

 
Band&Roll. Masterpiece of heart and soul.

“Each product is crafted by hands with a help of a single sewing, edge cutting, and stamp machine. It’s hard, but loved. They feel great while cutting the felt, knitting the wool, stroking the leather and adding all the peaces together to something special. That makes them one with the goods they create.”

Here’s more product designs for your inspiration…