This is, of course, one of the many popular cold-pressed juice brands in the world. But what makes this Leeds Juicery different from any other cold-pressed companies is that they focuses on something you probably never heard of, Ayurveda.
The science of life
Well, Ayurveda or the science of life, is an ancient, complicated (at least for me) Indian medical system primarily used within medicine, yoga and meditation. “It is an understanding of the body and appreciation of the bodys craving for a balance of both Acid and Alkali. Ayurveda is primarily built of 3 Dosha’s – Vata, Pitta and Kapha. Each Dosha has it’s own unique qualities within food, nature and an individual effect on our physical and emotional quality. The key is to balance the Dosha’s for maximum clarity in our lives, and all of Leeds Juicery’s recipes aim to do this through diet.”
Leeds Juicery
“Leeds Juicery aims for perfect harmony and clarity of both mind and body, we do this not just through the product but also through the aesthetic impression. Aimed at young working professionals, and busy individuals who can rely on Leeds Juicery for their daily fix. Promotional and point of sales material is highly typographic, communicative and gives reverence to what’s most important – the pure ingredients.”
“Leeds Juicery’s juices are pressed fresh and completely organically, with no chemicals. Consequently, the drink should be drank as soon as possible, and storing for longer than 48 hours affects the product. Each label is hand signed and dated, for a personal seal of approval on every product. All print and promotional material is risographed on 100% recycled sugar paper, to look after our environment and print in an eco-friendly way as possible. Sugar paper also has the beautiful characteristic of changing in prolonged sunlight, just as the ingredients of the product do.”
Project:
Branding by:
Photography by: Greta Madline
Place: Leeds, England
