It all started when the designer from Studio JQ went to a local fish and chips shop, and he was staggered by how old and outdated the branding, packaging, and signage looked. Driven by his obsession to aesthetic, he visualizes and creates a fish and chips branding concept that would blend in into the 21st century.
Navy blue and gold
Navy blue and gold – a color combination that resembles the U.S. marine, also a symbol of sea where all the fish come from. The idea behind is to use symbols and icons that replaces words, which is a very 21st century approach to graphic design (trendy as well). Studio JQ uses a series of nautical elements like the ship helm, the wave, and the fish to create a branding that delivers an ultimate marine-like experience.
Project:
Branding by: Studio JQ
Place: Bristol, UK
French subtle quality with British rustic tone
“Well, when it’s not exactly (geographically) Dover and Calais, The Creperie (which is located in Brighton) still manages to uncompromisingly exhibit the great unbroken relationship between England and France, by offering iconic French cuisine at the beautifully appointed British seafront. Just look no further at the four stripes logo, it is the symbol of British decor with French flavor” … continue
