Pure, natural, and real. This is what The Cracker Drinks Co. is all about – blending highest grade of pineapples with sweetest guavas available to serve you the real taste of fruits.
“The Cracker Drinks is built on a simple vision – to create exquisite fruit drinks for you. Our founding principle is to use the highest quality natural ingredients allowing the pure taste of the fruit to speak for itself. We blend unusual but complimentary flavors perfectly, resulting in what we believe are the best tasting fruit juice drinks available.”
The Cracker Drinks’s web redesign
So, the obvious task for Vitamin London (who is responsible for redesigning the website) is to translate and carry that message into a visual form (well in this case, a parallax layout).
The first thing you’ll notice is the strawberries, apples, and lemons flying around the site as you scroll down. This makes you feel like you’re in the middle of a fruit garden, continuously reminding you the tastes and the looks of fresh fruits.
And to top it all off, the whole site is garnished with Victorian style design cues, like the butler’s dish cover, and classic patterned frames and curtain. It’s an era, I think, everything is made to the highest level of sophistication and quality, which is quite appropriate for a brand like Cracker Drinks.
“Cracker needed to refresh their digital presence which didn’t reflect their ethos. Their website was stale, conventional and hard to navigate. We stripped the site back in terms of content and presented the information in a simple but beautiful parallax layout. The fruit cascades down the page on a few different levels to remind the customer that all their produce is of the highest quality but also that they’re a fun brand.”
Project: The Cracker Drinks Co.
Web Design by: Vitamin London
Country: London, UK
