Cleaver, the most brutal, cold-blooded, bone-hacking knife of them all… in the kitchen, at least. It is the symbol, the icon of butchery as we all known for centuries. Therefore an ideal inspiration for any modern butchery shop or restaurant, just like the Butchery Grill & Bar, in Moscow.
Butchery is the first priority
What are the first few words that pop out in your mind when you see this?
Well let me guess. Masculine, brutal, meat feast, manly, rugged, or perhaps carnivorous? Well basically I just listed down all the words available in the dictionary of rough ‘n’ rough. If this place doesn’t flex your muscles, I’m not sure where else that does, really. And perhaps if you’re a female, then let me quote this right for you (from Butchery G&B’s brand designer, Sergei Kudinov): “English style and a bit of American brutality reveals the masculine character of this place but perhaps that’s why it will appeal to women.”
” … perhaps that’s why it will appeal to women.”
From butcher knives, leathers, flames, woods, bricks, meats, to a dark tone, it all looks like Sergei have taken the rule book of manliness and completely tear it to pieces. Just so he could put everything masculine there is to create this ultimate definition of butchery.
” … the ultimate definition of butchery.”
“It translates as ‘butchery’ and suggests that meat is the main dish in all its delicious flavors. Spacious room charms you with its coziness as you just cross the threshold: various leather tones, richly detailed wood furniture and the brick walls, plenty of warm light. Lamps with glowing filaments are excellent substitute for candles, giving the ‘butchery’ enjoyable relaxed atmosphere even in the heat of the day.”
“Lamps with glowing filaments are excellent substitute for candles … “
“The concept of our meat bar – grill on an open fire, the supply of steaks on a roasting pan, meat salad and soup for an extensive wine list in a memorable interior and relaxed atmosphere. Assorted meat and a wide selection of grilled dishes complement salads, bruschetta, soups and desserts.”
Project: Butchery Grill & Bar
Branding by:
Place: Moscos, Russia
