Amber, an organic gemstone that takes millions of years to fossilized from the resin of trees. The behold beauty of it has been appreciated and antiqued by human being as far back as 4,500 B.C. It has been used to create jewelry, decoratives, arts, and even architecture. So how could this precious, delicate stone inspires the modern design approach?
Amber gold, a color that matters
The color of the amber often regards as the honey yellow. So it’s clear why Oddds (a design studio in Singapore) uses this as an inspiration to create a branding design for a honey maker. It’s not just the color though, they’ve even named the whole brand after it.
Fossilized resin
Everything about the Amber is based on the idea of fossilization. Oddds has chosen a simple, ordinary glass bottle for all the packaging, but not for an ordinary reason. It’s chosen because when you contain honey into the translucent glass bottle, the effect looks exactly like an organic amber. And if you’re still not convinced, they’ve also added a piece of herb or floral in each of the bottle to mimic the feel of an insect-trapped resin.
“The ideation behind it is extracted from the process of fossilization and presented by using transparent labels. These label treatments includes the overlaying of the transparent label onto ‘almost’ still life objects onto a glass bottle; thus creating a see-through effect almost similar to translucent fossilized resin.”
“Amber is a limited resource and treasured just like honey at present times, in comparisons to the population of bees that are lessening than previously existing in the past.”
Project:
Branding and packaging by: Oddds
Country: Singapore
