The end of the year is probably the best time to redesign your logo, because it means you can begin a new chapter in the coming years to give your audiences or customers a fresh new perspective and clearer understanding towards your brand. And by the end of 2014, just, these 3 big brands have decided to put their old faces away into the history book and flip over to a new page.
So if you’re under consideration about redesigning your logo, you can have a look at these 3 (all green, coincidentally) logo redesigns from UnderConsideration:
If you’re reading this, chances are you’re already familiar with DeviantArt, the most popular social media for artists. Or maybe you’re only familiar with it because they haven’t change their logo for almost a decade. Never mind the logo, the website itself has change rather less than I did in 14 years. But there’s a reason for that, as Angelo Sotira (CEO of DeviantArt) says,
“Our new look is not designed to compete or keep up with other companies, brands or websites. It’s designed to tell our story and showcase our art and artists in the best possible way.”
They’ve been evolving more on the experience than the appeal, because it is the only way they can define who they are, and show what they understand as a collective identity. It’s not always about the story behind the brand, it’s about the people who create stories from the brand, the artists.
Can you possibly think of something more dull and boring than the word ‘financial management’? Probably no. But with the help of Landor, Mint.com (which is famous for being a company that makes all the other competitors look even more dull) has now turn over a new leaf with a … well, newer leaf?
This new, modern, forward-looking vibrant mint leaf is set out to be the future icon of a brand that emotionally helps you to take control of your money. It’s a moving and active symbol, constantly shifting between colors. This is to suggests that Mint.com is actively adapting and changing the way to serve each customers their own way.
7up by PepsiCo with Sterling Brands
It’s always good to see an old friend, don’t you think?
Well, I’ve not much else to say, this is just the best logo redesigns since a very long time. It does bring back all the fizzing childhood memories during the time when we used to drink 7up as a kid. I think it feels like the designers have use some sort device to tap into our nostalgic mind before designing this new 7up logo. Because it’s the look that I remember the most of the brand.
I should point out that the idea I curated for this post is originated by UnderConsideration (you can link to each logo redesign site through the sub-headers, and you can also click though the images to where I sourced it from).
Well, thanks for watching and wish you a happy belated new year!
